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NIO's ONVO L90 SUV Begins Test Drives Ahead of July 31 Launch

Jul 24, 2025 (9 days ago)
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NIO's ONVO L90 SUV Begins Test Drives Ahead of July 31 Launch
NIO's new ONVO L90 SUV is launching July 31, with test drives underway, marking a significant push into the mass market.

ONVO L90 SUV Enters Critical Pre-Launch Phase

  • NIO's ONVO sub-brand has commenced test drives for its L90 electric SUV in China, with nearly 600 units available across 400 showrooms.3
  • The L90 is set for an official launch on July 31, with deliveries commencing August 1, positioning it as a fast-to-market model.5

L90 Features and Strategic Pricing

  • The L90 boasts 900V fast charging, an AR head-up display, and Level 2+ driver assistance systems powered by Nvidia's Orin-X chip.3
  • Pre-sale pricing starts at RMB 279,900, with a Battery-as-a-Service option reducing the initial cost to RMB 193,900.3

Market Entry and Operational Highlights

  • This launch signifies NIO's strategy to expand into the mass market with its ONVO brand, aiming for scale.2
  • NIO delivered 24,925 vehicles last month, a 17.5% increase, and achieved 72,056 deliveries in Q2, up 25.6% year-over-year.1
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