Ford Restructures EV Strategy Amid Massive Charges, Targets Affordable Level 3 Autonomy by 2028

Feb 24, 2026 (20 hr ago)

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Ford is refocusing its EV strategy toward affordable platforms while absorbing significant restructuring charges related to its prior EV investments.

Ford EV Strategy Overhaul and Financial Impact

Ford is refocusing its EV strategy toward more affordable vehicles built on a shared platform7
The company took $15.5 billion in EV-related charges in Q4 2025 and anticipates roughly $7 billion in special charges over the next two years7
Ford plans to introduce a roughly $30,000 EV platform featuring Level 3 eyes-off BlueCruise capability targeted for 20289
Developing a Level 3 system for highways costs up to $1.5 billion, roughly double the cost for current Level 2 systems11

Ford Pro software subscriptions grew 30% in 2025; software and physical services profit is expected to rise 6.5% in 20267
Ford Energy plans a $1.5 billion investment in 2026, targeting 20 GWh of battery storage capacity by 20277
The company projects adjusted EBIT of $8-$10 billion for 2026, an increase from $6.8 billion recorded in 20257
Ford anticipates tariff exposure costs will decline to about $1 billion in 2026 as full credits take effect7

Blue Bird entered an agreement to gain full ownership of the Micro Bird joint venture by acquiring the Girardin Group's stake for approximately $200 million1
This acquisition is intended to streamline North American operations under a unified brand and leadership structure2
Following the transaction close, Blue Bird plans to appoint Steve Girardin to its board of directors3

Ford continues to build out its connected vehicle ecosystem using BlueCruise and other digital services8
This expansion focuses on monetizing software, energy services, data, and subscriptions across its global vehicle fleet9
The transformation is centered on a new architecture designed around BlueCruise and digital services for software-defined vehicles9